Porto City Identity
In Porto, we develop a feeling of ownership with every landmark, with every street, and with each step we recognize its accent and its attitude.
For each citizen,
Porto is a different thing.
We felt like we needed to give each citizen their own Porto. Porto needed to be much more than a single icon, much more than a single logo. It needed complexity. It needed life. It needed stories. It needed personality. So, we added a dot to the name of the City to give the logo the strenght and the affirmative nature of its people and character.
Stories from “azulejos”
The iconic system is inspired in the blue tiles that cover so many historical buildings in the City. Stories are told in those "azulejos". We created a system of icons that every person living (in) Porto could be and feel represented with. New icons can be added to the system and old ones can stop being used. We wanted the image to be just the perfect mirror of what the city is.