White Studio was invited to create the samples of a catalog for a new collection of Gmund Paper Labels. The briefing was that the design should show the richness of the materials, considering colours and textures.
To approach this project, the team got inspiration on the Game of Thrones narratives and characters. The idea was to create fantastic contexts for possible drinks and foods in which to apply the labels. The labels created for the Gmund Paper catalog are each unique in its own and simultaneously connected as a whole collection.